Linkedin logo color change12/14/2023 ![]() A photo-sharing social networking site like Instagram also needs to communicate a sense of trustworthiness, security and credibility which will be aided by the adoption of blue in the logo. The change is more towards exploiting the calming and pleasant effect of blue color on users. However, it isn’t the case since there is a clear distinction between the color tones of both logos. One might assume that the recent transformation of Instagram logo from black to blue was due to its takeover by Facebook. The blue color is an ideal means to communicate these qualities. A site like this need to exhibit strong characteristics like dependability, professionalism and trust to its users. It serves as a platform where professionals of all occupations can meet, connect and interact for mutual benefit. Since its inception in 2002, LinkedIn has established its reputation as the most popular social networking site for professionals. This is another famous example of why social media logos employ blue color. The blue color in its logo as well as the entire theme gives a sense of security and safety to the users. This demands privacy of personal data which can only be guaranteed by building up trust of the customers. Similar to other social media sites, Twitter also allows its users to share instant updates in the form of ‘tweets’. The second most popular social networking platform Twitter also exploits the blue color in its logo. Since users share their personal photos, videos and conversations with their closed ones, the blue color in its logo serves this purpose quite fittingly. Now in order to sell this to the users, any website needs to build trust and dependability in the minds of the customers. The world’s largest social networking site, Facebook was launched about a decade ago as a platform allowing people to connect and interact with their friends and family. Let us see how some of the most famous social media and social networking sites use the color blue in their visual identity. According to various researches, blue color helps in improving flow of communication which is important for all social media platforms. All these factors are highly critical to a social media website. Moreover, blue is associated with feelings of trustworthiness, strength and dependability. Why Social Media Logos employ ‘Blue’?ĭid you know that blue is the most popular color in the world? According to a survey performed by Dulux Paints involving respondents from 30 countries, 42% males and 30% females labeled blue as their favorite color. ![]() In the aforementioned verse, the ‘something blue’ also denotes loyalty and faithfulness. Likewise, blue color has the ability to emit a sense of calmness, security, honesty and trust. ![]() For instance, yellow color is mostly associated with hunger and excitement. ![]() Each color has a unique influence on our moods, feelings and emotions. The human mind reacts to colors in a remarkable fashion. To understand this, we need to be acquainted with the psychology of colors, i.e. The question raised here is, why blue and not any other color? Branding is important and we all know color is a vital element of brand development it helps build a positioning and perception for product in consumer’s mind. ![]()
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